January 5, 2017

Time for developers to get real about augmented reality technology

Augmented reality technology — an interactive, immersive computing experience that combines the real world with virtual computerized fabrications — is poised for explosive growth. It’s yet another technology in which application developers need to quickly acquire expertise.

Daryl Plummer, chief of research at Gartner, said he believes by 2020, 100 million consumers will leverage augmented reality technology for online retail, an experience he characterized as “immersive shopping.” It’s coming quickly; Plummer predicted 20% of global retail brands will adopt some form of augmented reality during 2017. …



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