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Monthly Archives: January 2017

Gap envisions a future with augmented-reality ‘dressing rooms’

Fashion brands know experimenting with tech is imperative, whether it be to enhance the retail experience or introduce fans to the concept of virtual reality. For Gap Inc., which, in addition to its eponymous label owns Banana Republic, Old Navy, Athleta and Intermix, technology has never played a major role in its business strategy. But […]

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Is Augmented Reality or Virtual Reality the Future of Businesses?

Businesses are changing rapidly day by day by embracing various technological innovations. These innovations are making it possible for customers to experience as well as envision a product personally without being present physically. Augmented reality (AR) and virtual reality (VR) are 2 powerful technologies capable of making a huge impact on industries. By integrating VR […]

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Augmented reality is more than just holograms

Holographic headsets are a central theme to augmented reality (AR) today, but the recent AR in Action Conference demonstrated the diversity of the field and the potential to include many more technologies to augment humans. The AR in Action Conference, held at the MIT Media Lab, expanded the definition of AR through a TED conference-like […]

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How Augmented Reality Will Shape the Future of E-commerce

Last year, 2016, will undoubtedly go down as one of the most pivotal years in the history of virtual reality (VR). Major VR platforms, from the likes of Google, Facebook and Sony, were either promised or actually released, giving this new technology added credibility from these corporate heavyweights. What’s more, devices that utilize virtual reality — and […]

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China’s Baidu opens augmented reality lab to boost waning profits

Chinese search engine Baidu Inc on Monday launched an augmented reality (AR) lab in Beijing as part of a $200 million effort to revitalize the company’s shrinking profits with cutting edge technology. The lab, which currently employs 55 people, will initially aim to drive revenue through AR marketing, though will later explore healthcare and education. […]

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How Do Augmented Reality Displays Work?

See-through optics has a sort of inaccessible mystic thanks to scifi (Iron Man, Star Trek, etc.) and dense hardware vocabulary. But it’s actually super easy to get started. So this will be an accessible, layman’s introduction to the topic. Source: https://www.quora.com/How-do-waveguides-and-combiners-compare-in-building-augmented-reality-displays This article was also republished on Forbes    

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Augmented Reality Moves into the Mainstream Arena

One of the more interesting recent market trends and potentially blockbuster technological breakthroughs is the move of Virtual Reality (VR) and Augmented Reality (AR) into mainstream. According to a research report by Grand View Research, Inc. the Augmented Reality Market size is expected to reach USD 100.24 billion by 2024. The research indicates that advances […]

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The tantalizing promise of augmented reality games

CES 2017, the big tech trade show in Las Vegas last week, was loaded with augmented reality smartglasses, which layer digital animations and information on top of the real world. They promise us wonderful connections between the digital and physical worlds, and games where we can chase cartoon characters through our own furniture. … Source: http://venturebeat.com/2017/01/11/the-tantalizing-promise-of-augmented-reality-games/

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